Casey Reid — Product Design

Article

Article project preview
Final shipped design

Background

Process

Discovery

Ran usage analytics triangulation, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

25% increase in daily active users. Since shipping, we've measured 18-point NPS lift.

Article

Shipping quality design requires collaboration and iteration. Recent work has shown me that . The implications matter for teams and organizations.

Conclusion

Whether you're shipping a new feature, this mindset resonates.