Casey Reid — Product Design

B2b Marketplace

B2b Marketplace project preview
Early wireframes and user flows

The Challenge

My Approach

Research

Conducted collaborative workshops with product and engineering, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

25% increase in daily active users. Since shipping, we've measured 300% faster task completion.

B2b Marketplace

Shipping quality design requires collaboration and iteration. I've learned why . The implications matter for teams and organizations.

The Thing

Whether you're building your product, this approach resonates.